Niki Grewal
PRODUCT, UX DESIGN, RESEARCH

Building products that help users make progress in their lives.

Experience

10+ years in UX & UI Design, Research, and Product Management. Developing hardware, software, and e-commerce solutions across B2C, B2B, and B2B2C.
Pinata (Web3)
Director of Technical Products
August 2022 — Present
HEAT.IO (Retail e-com)
Head of Product
February 2022 — July 2022
You Need a Budget
Senior Product Designer
December 2019 — January 2022
Dell Technologies
Senior Product Designer
April 2014 — May 2019
Volusion (e-com software)
Experience Designer
June 2019 – December 2019
The Graphic Standard
Design & Research Consultant
January 2018 — May 2018
Resume

My Approach

DESIGN PRINCIPLES
1. Ensure everything you design is in service of your users and the business.
2. Deliver beautiful UI, but NOT at the cost of the user experience.
3. Every decision has downstream effects. Focus on the details before taking action.
4. Don't re-invent the wheel. Design should be familiar as ease-of-use is paramount.
5. Design should be flexible, but consistent. Users should be able to easily recognize, navigate, and complete core tasks regardless of their mental/physical state.
PRODUCT PHILOSOPHY
Balance our most precious resource, TIME, with the maximum value we can deliver to our users and the business.
My product teams rapidly evaluate solutions (prototypes, POCs, MVPs, v1s, etc.) with users and generate realistic solutions and timelines for meeting and exceeding our users (and the business's) needs. I focus on outcomes not outputs.

Work

Pinata SubmarinePinata Submarine
ZINEVERSE AI
COMPANY
Pinata
MVP SOLUTION
Create unique, shareable 4 panel image and caption stories powered by AI.
ROLE
Product Designer, Researcher, Product Manager
TIMELINE
3-day company hackathon
AWARDS
🥈 Second place out of nine teams.
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Pinata Submarine
MVP: SUBMARINE ANALYTICS
COMPANY
Pinata
MVP SOLUTION
Submarine enables customers to upload and share any type of content with their audience.

If you’re a creator, it’s important for you to measure the success of the media you share. The Submarine Analytics MVP brings viewership, referral, and click through data to the hands of our customers.
ROLE
Product Designer, Researcher, Product Manager
TIMELINE
3 weeks for research, design, implementation, and QA
UP NEXT
Usability and design Improvements based on initial implementation trade-offs
Blog Post
PENDING TRANSACTIONS
COMPANY
You Need A Budget
BACKGROUND
YNAB is a personal budgeting app that links directly to your bank and credit card accounts to help you manage your finances.
PROJECT SCOPE
Enabling close to real time transaction data: Swipe your card and see it in the YNAB app!
ROLE
Product Designer, Researcher, Product Manager
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FINANCIAL WELLNESS
COMPANY
You Need A Budget
BACKGROUND
YNAB is a personal budgeting app that links directly to your bank and credit card accounts to help you manage your finances.
PROJECT SCOPE
Expanding YNAB's sales channels from B2C to B2B2C.
ROLE
Product Designer, Researcher, Product Manager
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ONRAMP REDESIGN
COMPANY
The Graphic Standard
BACKGROUND
OnRamp provides cloud, co-location, and on-premise data storage and management solutions to its clients.
PROJECT SCOPE
Overhaul and complete redesign of the OnRamp product portal enabling users to manage their data solutions.
ROLE
UX Designer, Researcher, Product Manager
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DELL PRECISION OPTIMIZER
COMPANY
Dell Technologies
BACKGROUND
Dell Precision Optimizer (DPO) ships on Dell’s Precision line of laptops. The program allows users to select applications crucial to their day-to-day activities and optimizes system performance.
PROJECT SCOPE
Overhaul and complete redesign of the DPO product.
ROLE
UX Designer, Researcher, Visual Design Guidance
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